There are numerous events that lead to the fruition of this project. Many more than are mentioned here, but these 3 are key. They are in no particular order as they all motivated and inspired me equally.
- I have always been in the professional hair care industry it has changed drastically over the years.
- The marketing and depth of products available has become way too complicated.
- Some brands have over 20 shampoos, multiply that by how many brands there are, and I’m sure you will agree it has gotten out of control.