There are numerous events that lead to the fruition of this project. Many more than are mentioned here, but these 3 are key.
They are in no particular order as each event is key in the decision to create this brand.
- I have always been in the professional hair care industry it has changed drastically over the years.
- The marketing and depth of products available has become way too complicated.
- Some brands have over 20 shampoos, multiply that by how many brands there are, and I’m sure you will agree it has gotten out of control.
The original objective of professional hair care was to provide a product to the consumer that was better than the off-the-shelf products available from regular retail stores and was only available from the salon.
Now, professional brands and quality are available anywhere.
It has become a competition to who can build the brand to a point that a large conglomerate wants acquire them and take it into the retail environment.
This defeats the whole purpose of being a professional product, and leaves stylists frustrated after building the brand.
I truly believe that hairstyling is an art. The tools and products you use contribute to the work you do, but at the end of the day, a stylist must know how to create a style and modify it to suit the client they are working on. If they can’t do that, all the tools and products in the world won’t help.
Our objective is to create a brand that will be committed 100% to the salon and stylist community, and promise never to sell out to the retail environment. We will only be available exclusively to consumers through their hair salons.
We also are going to be very active in giving back to our community.
I grew up in a house where there were a lot of financial challenges due to health-related issues. Though I wasn’t completely aware, every day was a struggle and there was a fair amount of conflict behind closed doors.
I realized years later in my life; a lot of my friends were in a similar situation. Not sure if it’s coincidence, but a high percentage of the people I grew up with having less struggles in their upbringing prospered more than those with challenges of some sort.
I was fortunate to have been brought up with a positive outlook on life and know the difference between right and wrong, but lost friends and acquaintances to suicide, drug overdose, and even a career in crime. (if that’s a career)
We want to do what we can to support those families that have challenges of any type, so young adults, teens and children have more opportunities at their disposal succeed.
Last but not least, In 1973 I helped clean up one of the first major oil spills that are all too common today.
It was Burrard Inlet, Vancouver, British Columbia and had a lasting psychological effect on me. Since then I have been very concerned about the way we treat the planet.
Ask my wife, I refuse to throw things out preaching we can use it for something…..
We are all so consumed with marketing about having, instead of being, that our planet is paying with exorbitant quantities of manufacturing “here today, gone tomorrow” products, then disposing of said goods.
We want to leave as small of a footprint as possible, but also educate and inform as many people as we can as to what we can do, or should stop doing, to be more environmentally friendly.
We all need to get a grip on what’s going on.
With no disrespect to anybody, the fact that there are 200 reality programs on TV right now, tells us, without a doubt, too many brain cells are being wasted.
We have lost sight of our priorities. We all want to live in this positive world, as it falls apart around us.
On that happy note, if you’re not part of the solution you’re part of the problem.
Mahdeen allows us, working with hairdressing communities an opportunity to be part of the solution.
Hairstylists usually have great relationships with their clientele and access to a large audience. All of us working together, can make a difference.